Anton Sopov · Toronto, Canada
Anton Sopov
Co-founder of Indexy
One of the earliest practitioners of Answer Engine Optimization (AEO). Anton helps the world's highest-compliance companies control how they're recommended inside AI answers across ChatGPT, Perplexity, Claude, and Google AI Overviews.
Toronto, Canada · anton@tryindexy.com
At a glance
- Co-founder, Indexy
- The first done-for-you AI Search Optimization platform for high-compliance brands
- 4+ Years in AEO
- Enterprise advisory across financial services & healthcare
- Previously at DIG Insights
- Quantitative strategy & AI product management for Fortune 500 brands
- Toronto, Canada
- Available worldwide · Eastern Time
Currently building
Indexy
Indexy is the first done-for-you AI Search Optimization platform built to help high-compliance brands and enterprises improve how they appear, rank, and are recommended across AI answer engines like ChatGPT and Google AI Overviews.
Ref. List 01 · Articles & Research
From the research
Long-form essays and original research on AI search, AEO, and how models think. See all articles →
01
FeaturedGoogle's May 2026 Core Update: Where Most Brands Are About to Get It Wrong
An AEO practitioner's analysis of the May 2026 Google Core Update. Why the algorithm is not the story, how AI Mode is converging with organic search, and the three mistakes most brands are making right now.
May 31, 2026 · 12 min read
Read article →
02
The Two Percent Problem
A personality study of five major AI models (ChatGPT, Claude, Gemini, Copilot, and Perplexity) using the 16Personalities assessment. All five landed in the same two percent of the human population.
May 24, 2026 · 11 min read
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Ref. List 02 · Focus
What I work on
Answer Engine Optimization (AEO)
The next generation of search is answers, not links. AEO is the practice of engineering your brand into the responses that ChatGPT, Perplexity, Claude, and Google AI Overviews generate. If you are not being cited, you are invisible.
AI Reputation Engineering
AI systems form opinions about your brand before any human does. Within seconds of an LLM query, buyers already have a first impression. This practice shapes what gets said, where, and why, so that impression works in your favor.
Agentic Commerce & Marketing Strategy
AI agents are becoming the new buyer. They research, compare, shortlist, and increasingly purchase on behalf of humans. This practice prepares brands to perform at every step of that decision process, when there is no human clicking anymore.
Ref. List 03 · Social
Recent posts
Latest writing on AI search, AEO, and agentic marketing from LinkedIn and X.
X · @zeroclickking
LinkedIn · antonsopov