About Anton Sopov

Anton Sopov is the CEO of The Prompt Group, an AI Brand Strategy & Agentic Discovery firm based in Toronto. He helps companies implement Answer Engine Optimization (AEO) as part of a broader AI brand strategy.

The Prompt Group shows brands what AI says about them, corrects what it gets wrong, and does the work that makes them the name the model recommends. Every engagement is run end to end, so the client gets the outcome rather than another dashboard.

His work starts from a shift he describes as the move from search to delegation. Buyers used to research a category and choose inside it. Increasingly they hand the question to a model and accept the shortlist it returns. That makes brand a measurement problem before it is a marketing one, because no company can correct a description it has never read.

He has led Answer Engine Optimization work since 2024, when the practice took its name, and was among the earliest to do it in Canada. He came to it from Search Valet, the AI search optimization advisory he founded in 2022 to help financial services and healthcare enterprises understand how their companies and their information surfaced inside ChatGPT, Claude, Perplexity, and Google AI Overviews.

The depth of his work in the category has earned him invitations to guest lecture at the Ivey Business School, including enterprise training engagements on the disruption of traditional SEO and web search.

Before founding companies in the category, Anton worked in Quantitative Strategy at DIG Insights, leading large-scale innovation research for Fortune 500 brands across consumer goods, finance, foodservice, and healthcare. He then moved into AI Product Management at Upsiide, where he built AI-native products used globally for first-party consumer research and product innovation testing.

Anton holds an Honours Business Administration (HBA) degree from the Ivey Business School at Western University, where he graduated as an Ivey Scholar, in the top 10% of his class.

He is based in Toronto, Canada.