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Long-form essays on Answer Engine Optimization, AI search, and content engineering.
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- May 2026 · 10 min readFeatured
Google's May 2026 Core Update: Where Most Brands Are About to Get It Wrong
The algorithm is not the story. Why the May 2026 Core Update and AI Mode are converging into one strategy, the three mistakes most brands are making right now, and what you should actually do instead.
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- May 2026 · 8 min read
The Two Percent Problem: A Personality Study of Five Major AI Models
Five companies, five architectures, five teams — all landing in the same two percent of the human population. What a 16Personalities study of ChatGPT, Claude, Gemini, Copilot, and Perplexity reveals about how AI thinks, and what that means for recommendations.
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